

Market Intelligence
The CGIAR Initiative on Market Intelligence brings together strategic information on future crops, market segments and trait priorities aligned to the needs and preferences of farmers, agri-business and consumers.
Featured News & Events
-
news
Tomato market segments in Western and Eastern Africa
CGIAR Initiative on Market Intelligence27.06.24Photo: Participants discussing market segments for tomatoes in Benin Mwasilwa Ambali, Mathieu Ayen…
Read more -
news
Empowering IRRI Portfolio Development Management Office and IRRI Tech Transfer: CGIAR Initiative on Market Intelligence Showcases the Full Potential of GloMIP's Impact Opportunities Portal
CGIAR Initiative on Market Intelligence02.04.24Jhoanne Ynion, Neale Marvin Paguirigan, Bert Lenaerts, Matty Demont Staff from the International Ric…
Read more -
news
Opportunities for market intelligence to inform discussion on TPP refinements
CGIAR Initiative on Market Intelligence18.03.24Jason Donovan, Agnes Gitonga, Dean Muungani, Peter Coaldrake, Mercy Mbugua, Matty Demont, Sika Gbegb…
Read more -
news
Refinements to sweetpotato market segmentation
CGIAR Initiative on Market Intelligence18.03.24(photo: Mike Licht NotionsCapital.com) Diego Naziri, Reuben Saali, Agnes Gitonga The identification …
Read more -
news
GloMIP and Breeding Portal: How do they interact?
CGIAR Initiative on Market Intelligence18.03.24Neale Paguirigan, Matty Demont, Bert Lenaerts, James Montecillo, Ewan Richardson, Laura Knogler, Pet…
Read more -
news
Let’s cook!
CGIAR Initiative on Market Intelligence18.03.24Berber Kramer, Carol Waweru Smallholder farmers are both producers and consumers, often growing what…
Read more
Featured Resources
-
publication
Consumers’ preferences for sweet potato in Viet Nam and implications for CGIAR market segmentation and target product profiles
CGIAR Initiative on Market Intelligence18.06.24 -
publication
Seed product requirements of the potato-processing industry in Eastern Africa : Implications for CGIAR market segmentation and target product profiles
CGIAR Initiative on Market Intelligence05.06.24 -
publication
At the ground level : Accounting for farmers’ perspectives and inclusion issues in seed promotion
CGIAR Initiative on Market Intelligence03.06.24 -
publication
Maize farmers acquire early-maturity seed across production environments
CGIAR Initiative on Market Intelligence16.01.24 -
publication
Introducing the non-rancidity trait into pearl millet seed: scenarios for achieving future impact in Kenya
CGIAR Initiative on Market Intelligence20.12.23
Where We Work
The Initiative works across the CGIAR regions of West and Central Africa; East and Southern Africa; Latin America and the Caribbean; South Asia; and Southeast Asia and the Pacific.