The stories of ‘sorghum’ agatha and ‘seed’ mary

Why linking with the private sector is important for the AVISA project

Passion can be a very tasty ingredient. It is with a large dose of this passion that Ms Agatha, an unusual food processor in Tanzania, aims to create demand for a new series of products. She is among the few processors in the country working with sorghum – an ancient and nutritious cereal suitable for dryland agriculture in the region.

Most consumption of sorghum is by farm families at the household level, though the possibility of varied products is exciting. Ms Agatha is a businesswoman who recognizes the early adopter advantage with new sorghum products. As we walk through the three small rooms in the industrial area, where her processing and packaging unit is located, it is evident that it is quality and personal touch that are the advantages of her business.

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